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mardi 2 novembre 2021

You can get Forza Horizon 5, Minecraft and more with Xbox Game Pass for just $1/₹584

Xbox Game Pass is Microsoft’s subscription service for games on PC and Console, and the company is giving out a killer deal with the titles it adds every month to the service. For the month of November 2021, Microsoft is adding several high-profile releases like Forza Horizon 5, Minecraft: Java and Bedrock Editions, and more, plus offering an insane deal for users in the US and users in India who want to try out Xbox Game Pass.

Games coming to Xbox Game Pass in November 2021

Here are the games coming to Xbox Game Pass this month:

  • Minecraft: Java and Bedrock Editions (PC) – November 2
  • Unpacking (Cloud, Console, and PC) ID@Xbox – November 2 (Day One)
  • It Takes Two (Cloud, Console, PC) EA Play – November 4
  • Kill It with Fire (Cloud, Console, and PC) ID@Xbox – November 4
  • Football Manager 2022 (PC) – November 9 (Day One)
  • Football Manager 2022: Xbox Edition (Cloud, Console, and PC) – November 9 (Day One)
  • Forza Horizon 5 (Cloud, Console, and PC) – November 9 (Day One)
  • Grand Theft Auto: San Andreas – The Definitive Edition (Console) – November 11
  • One Step from Eden (Console and PC) ID@Xbox – November 11

What this means is that if you have an Xbox Game Pass subscription, you can play all of these games as well as the other titles in the service in the month of November on supported platforms. And there are more titles coming in the next few months, including Halo Infinite on December 8, so you get some great mileage out of your subscription.

Xbox Game Pass for PC deal

And what truly makes this exciting news is the fact that Microsoft is offering Game Pass to users in the US, India and possibly other regions at very attractive rates. New subscribers in the US can get Xbox Game Pass for PC for just $1 for 3 months (and $10 per month after that), which is an insane deal considering Day One access for games like Forza Horizon 5.

Xbox Game Pass for PC (USA)

    Xbox Game Pass for PC (USA)
    Microsoft is offering its Xbox Game Pass subscription service to new customers in the USA for just $1 for three months of access!

For users in India, Microsoft has an even sweeter deal for you. You can get Xbox Game Pass for PC for just ₹584 for a total of 8 months (and ₹584 per month after that). Note that the listed price of ₹489 is before tax. The longer duration means you can enjoy all of these present and upcoming titles for longer at discounted prices.

Xbox Game Pass for PC (India)

    Xbox Game Pass for PC (India)
    Microsoft is offering its Xbox Game Pass subscription service to new customers in India for just ₹584 for a total eight months of access!

If you’d just like to make use of the discounts, do remember to turn off recurring payments so that you do not get charged once your discount period ends.

The post You can get Forza Horizon 5, Minecraft and more with Xbox Game Pass for just $1/₹584 appeared first on xda-developers.



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You can get Forza Horizon 5, Minecraft and more with Xbox Game Pass for just $1/₹584

Xbox Game Pass is Microsoft’s subscription service for games on PC and Console, and the company is giving out a killer deal with the titles it adds every month to the service. For the month of November 2021, Microsoft is adding several high-profile releases like Forza Horizon 5, Minecraft: Java and Bedrock Editions, and more, plus offering an insane deal for users in the US and users in India who want to try out Xbox Game Pass.

Games coming to Xbox Game Pass in November 2021

Here are the games coming to Xbox Game Pass this month:

  • Minecraft: Java and Bedrock Editions (PC) – November 2
  • Unpacking (Cloud, Console, and PC) ID@Xbox – November 2 (Day One)
  • It Takes Two (Cloud, Console, PC) EA Play – November 4
  • Kill It with Fire (Cloud, Console, and PC) ID@Xbox – November 4
  • Football Manager 2022 (PC) – November 9 (Day One)
  • Football Manager 2022: Xbox Edition (Cloud, Console, and PC) – November 9 (Day One)
  • Forza Horizon 5 (Cloud, Console, and PC) – November 9 (Day One)
  • Grand Theft Auto: San Andreas – The Definitive Edition (Console) – November 11
  • One Step from Eden (Console and PC) ID@Xbox – November 11

What this means is that if you have an Xbox Game Pass subscription, you can play all of these games as well as the other titles in the service in the month of November on supported platforms. And there are more titles coming in the next few months, including Halo Infinite on December 8, so you get some great mileage out of your subscription.

Xbox Game Pass for PC deal

And what truly makes this exciting news is the fact that Microsoft is offering Game Pass to users in the US, India and possibly other regions at very attractive rates. New subscribers in the US can get Xbox Game Pass for PC for just $1 for 3 months (and $10 per month after that), which is an insane deal considering Day One access for games like Forza Horizon 5.

Xbox Game Pass for PC (USA)

    Xbox Game Pass for PC (USA)
    Microsoft is offering its Xbox Game Pass subscription service to new customers in the USA for just $1 for three months of access!

For users in India, Microsoft has an even sweeter deal for you. You can get Xbox Game Pass for PC for just ₹584 for a total of 8 months (and ₹584 per month after that). Note that the listed price of ₹489 is before tax. The longer duration means you can enjoy all of these present and upcoming titles for longer at discounted prices.

Xbox Game Pass for PC (India)

    Xbox Game Pass for PC (India)
    Microsoft is offering its Xbox Game Pass subscription service to new customers in India for just ₹584 for a total eight months of access!

If you’d just like to make use of the discounts, do remember to turn off recurring payments so that you do not get charged once your discount period ends.

The post You can get Forza Horizon 5, Minecraft and more with Xbox Game Pass for just $1/₹584 appeared first on xda-developers.



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Google Photos Memories widget receives new frame styles

In June, we learned that the Google Photos app for Android was preparing to add a new Memories widget. While the widget wasn’t accessible to end-users at the time, Google finally rolled it out to users in August. Now Google is adding some fun new frame styles for the widget, allowing you to show off your favorite photos in fun and interesting shapes on your homescreen.

Google officially announced last week that the Google Photos Memories widget would be the first to use the new freeform widget frames. And pretty sure Google has started rolling out a new update to the Google Photos app, which brings these new frame styles for the Memories widget.

To access new frame styles, update your Google Photos app to the latest version from the Google Play Store and then open the widget picker by long pressing on the homescreen. From the picker, select the Memories widget and drag it on the homescreen. When you drag and drop the Memories widget on the homescreen, you’ll be greeted with a new screen asking you to select a frame style. You can choose from six frame styles, as shown in the screenshots attached below.

Frame styles for Google Photos widget Memories widgets on homescreen

Screenshots credit: Mishaal Rahman

You can add multiple widgets with different frames on your homescreen, and they’re resizable, too.

New frame styles for the Memories widget come as part of the Google Photos app version 5.65, which has started rolling out on the Google Play Store. If the update isn’t live for you, you can also sideload the latest APK from APKMirror. However, as Mishaal points out, it’s generally not recommended to sideload Google Photos updates as you might lose some features.

Google Photos (Free, Google Play) →

The post Google Photos Memories widget receives new frame styles appeared first on xda-developers.



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Google Photos Memories widget receives new frame styles

In June, we learned that the Google Photos app for Android was preparing to add a new Memories widget. While the widget wasn’t accessible to end-users at the time, Google finally rolled it out to users in August. Now Google is adding some fun new frame styles for the widget, allowing you to show off your favorite photos in fun and interesting shapes on your homescreen.

Google officially announced last week that the Google Photos Memories widget would be the first to use the new freeform widget frames. And pretty sure Google has started rolling out a new update to the Google Photos app, which brings these new frame styles for the Memories widget.

To access new frame styles, update your Google Photos app to the latest version from the Google Play Store and then open the widget picker by long pressing on the homescreen. From the picker, select the Memories widget and drag it on the homescreen. When you drag and drop the Memories widget on the homescreen, you’ll be greeted with a new screen asking you to select a frame style. You can choose from six frame styles, as shown in the screenshots attached below.

Frame styles for Google Photos widget Memories widgets on homescreen

Screenshots credit: Mishaal Rahman

You can add multiple widgets with different frames on your homescreen, and they’re resizable, too.

New frame styles for the Memories widget come as part of the Google Photos app version 5.65, which has started rolling out on the Google Play Store. If the update isn’t live for you, you can also sideload the latest APK from APKMirror. However, as Mishaal points out, it’s generally not recommended to sideload Google Photos updates as you might lose some features.

Google Photos (Free, Google Play) →

The post Google Photos Memories widget receives new frame styles appeared first on xda-developers.



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lundi 1 novembre 2021

Everything you need to know about Android Enterprise Recommended smartphones

Proper support from Android manufacturers, especially software support, has long been a heated topic for Android enthusiasts. To be fair, at this point, there’s very little Google can do to fix this without directly impacting the openness of Android as an operating system. That’s not to say that they aren’t doing anything about it, however. In the business space, at least some degree of software support is pretty much a necessity, especially when it comes to security. Vulnerabilities in a company’s infrastructure can potentially cause a big headache, even on something as small as a worker’s phone. In theory, this is where Google’s Android Enterprise Recommended Initiative comes in with phone recommendations.

In the past, we’ve talked about Android Enterprise Recommended devices. But what most people don’t know is the rigorous process that goes behind a device getting an Enterprise Recommendation. In this article, we’re going to talk about what these phones are, what’s behind the AER badge, what Google asks from these phones, zero-touch enrollment, why they’re important for businesses — and why they might or might not, be relevant to you.

Android Enterprise Recommended Phones

What is the Android Enterprise Recommended Program?

The Android Enterprise program itself is nothing new. Google’s Android Enterprise program enables the use of Android devices and applications in the workplace. The program has existed since 2014 when Android Lollipop launched, and from the start, the program has provided APIs and other tools that developers can use to add Android support to their enterprise mobility management (EMM) solutions.

With the launch of Android 6.0 Marshmallow in 2015, supporting these Android Enterprise APIs became mandatory in order to even get GMS certification, which greatly boosted their adoption across the Android ecosystem.

This brings us then, to Android Enterprise Recommended devices. These are pretty much devices that have gotten a seal of approval over from the folks at Google for several factors, the most notable being reliable and regularly scheduled security updates, particularly if they’re meant to fix critical vulnerabilities. Phones in this program are supposed to be best-in-class when it comes to reliability and security, two factors that are important in a work environment. After all, these phones are meant to be “ideal” to work with the APIs and EMM services we mentioned before for being used in a work environment.

Should I care about Android Enterprise Recommended phones if I’m not a business?

Even if you’re not getting a device with this seal of approval for a work environment (these phones can be managed through an EMM console), there are reasons why regular users could also find some value in these badges. Android Enterprise Recommended phones are supposed to have semi-regular security updates, although Google relaxed this requirement somewhat in the past few months.

Still, OEMs are still required to roll out prompt security fixes whenever critical issues arise. Smartphones in the program are also expected to provide, at the very least, one major Android update, and OEMs are expected to be transparent with updates and publish information about the guaranteed Android updates these phones will receive, both major and security ones.

Transparency is also needed when it comes to security updates. OEMs are required to publish a security bulletin disclosing all CVE vulnerabilities that they fixed on their phones. You might think most OEMs don’t often do this, but as a part of this program, a lot of them actually do, including Samsung, Motorola, and OPPO. Any update rolling out to these phones must also be compliant with the program’s requirements and will need to get revalidated.

For a phone to get an Android Enterprise Recommended badge, it also needs to meet a series of minimum system requirements, to ensure an experience in the workplace that doesn’t suck. Devices in the “Knowledge Worker” category must meet internal specifications including 3 GB of RAM, 32 GB of storage, a CPU with a clock speed of 1.4GHz, Android 11, and 64-bit architecture. Rugged devices can sit a tad lower in specs with requirements of at least 2 GB of RAM, 16 GB of storage, and a CPU with a clock speed of 1.1GHz. They’re also allowed to be 32-bit based, but they’re also required to feature a MIL-STD-810G or an IEC 62-2-32 certification at the very least.

Zero-touch Enrollment

Zero-touch Enrollment is one of the best aspects of the Android Enterprise Recommended program. It does exactly what it says — enroll devices into the program without a single touch of the user or your IT team. It brings down the time required to deploy devices to users in an organization and also removes the need for the manual setup of each individual device. If you have hundreds or thousands of employees, zero-touch enrollment is an efficient way to go about distributing Android Enterprise recommended smartphones.

Using zero-touch enrollment, organizations can directly order large quantities of eligible devices from zero-touch carriers or resellers and then use an online portal to assign each device to a user. All this is done without opening the box of the phones or manually setting them up. Once the devices are assigned, you can configure the Enterprise Mobility Management (EMM) solution as per your needs. Once you do this, all devices will automatically enroll with the policies set by your EMM. Now, all you have to do is ship the device to the user and when they power it on for the first time, a setup process with all the regulations and policies will be right in place.

Zero-touch enrollment eliminates the need for any sort of instructions or training to be given to the IT department of a corporation since they don’t have to manually enroll every device. The entire process is done while the phones still sit inside the box. This saves a ton of time and effort while not compromising on security. Devices enrolled via this method will still retain the required policies set in place by the organization even if they are reset. End-users also do not require any sort of training since all they have to do is sign in with their respective accounts.

If a phone runs on Android 9.0+ and it is GMS certified, it’s automatically eligible for zero-touch enrollment. Though, keep in mind that purchases need to be done from zero-touch carriers and resellers.

Which phones are part of the Android Enterprise Recommended program?

Android Enterprise Recommended Phone List

The Android Enterprise Recommended program features 305 smartphones as of the time of writing, with 215 of them in the “Knowledge Worker” category and 90 of them belonging to the “Rugged” category. The list includes several devices from different manufacturers, a lot of them from relatively obscure OEMs. We’ve compiled a list of smartphones from some of the most notable manufacturers in the list:

List of smartphones in the Android Enterprise Recommended Program. Click to expand.

Google

  • Google Pixel 5
  • Google Pixel 4a 5G
  • Google Pixel 4a
  • Google Pixel 4
  • Google Pixel 4 XL
  • Google Pixel 3a
  • Google Pixel 3a XL
  • Google Pixel 3
  • Google Pixel 3 XL
  • Google Pixel 2
  • Google Pixel 2 XL
  • Google Pixel
  • Google Pixel XL

Xiaomi

  • Xiaomi Redmi 9T
  • Xiaomi Redmi Note 10 Pro
  • Xiaomi Redmi Note 10 Pro Max
  • Xiaomi Redmi Note 10S
  • Xiaomi Redmi Note 10 5G
  • Xiaomi Mi 10T
  • Xiaomi Mi 10T Pro
  • Xiaomi Mi 10T Lite
  • Xiaomi Redmi 9
  • Xiaomi Redmi Note 9 Pro
  • Xiaomi Mi A3
  • Xiaomi Mi A2 Lite
  • Xiaomi Mi A2
  • Xiaomi Mi 11 Lite 5G
  • Xiaomi Mi 11 Ultra
  • Xiaomi Redmi Note 10T 5G
  • Xiaomi 11T
  • Xiaomi 11T Pro
  • Xiaomi 11 Lite 5G NE
  • Xiaomi Redmi 10
  • POCO M3 Pro 5G

Samsung

  • Samsung Galaxy A52
  • Samsung Galaxy A52 5G
  • Samsung Galaxy A52s 5G
  • Samsung Galaxy A32
  • Samsung Galaxy A32 5G
  • Samsung Galaxy Xcover 5
  • Samsung Galaxy S21
  • Samsung Galaxy S21+
  • Samsung Galaxy S21 Ultra
  • Samsung Galaxy S20 FE 5G
  • Samsung Galaxy S20 FE
  • Samsung Galaxy Note20
  • Samsung Galaxy Note20 Ultra
  • Samsung Galaxy Note20 5G
  • Samsung Galaxy Note20 Ultra 5G
  • Samsung Galaxy S20
  • Samsung Galaxy S20 5G
  • Samsung Galaxy S20+
  • Samsung Galaxy S20+ 5G
  • Samsung Galaxy S20 Ultra
  • Samsung Galaxy Xcover Pro
  • Samsung Galaxy Note10
  • Samsung Galaxy Note10+
  • Samsung Galaxy Note10+ 5G
  • Samsung Galaxy S10
  • Samsung Galaxy S10+
  • Samsung Galaxy S10e

OnePlus

  • OnePlus Nord
  • OnePlus Nord N10 5G
  • OnePlus Nord N100
  • OnePlus 8
  • OnePlus 8 Pro
  • OnePlus 8 5G
  • OnePlus 9 5G
  • OnePlus 9 Pro 5G

LG

  • LG style 3
  • LG G8X ThinQ
  • LG G6
  • LG L-O3K
  • LG Style 2
  • LG V40 ThinQ
  • LG V30

TCL

  • TCL 20L
  • TCL 20L+
  • TCL 20 Pro 5G
  • TCL 20 5G
  • TCL 20S

Oppo

  • Oppo Find X2 Neo
  • Oppo A72
  • Oppo Find X2 Lite
  • Oppo A52
  • Oppo Reno 3 Pro
  • Oppo Find X2
  • Oppo Find X2 Pro

Motorola

  • Motorola Moto G Stylus (2021)
  • Motorola Moto G Power (2021)
  • Motorola Moto G9 Power
  • Motorola One 5G Ace
  • Motorola Moto G Play (2021)
  • Motorola Moto G 5G
  • Motorola Moto G9
  • Motorola Razr (2020)
  • Motorola Razr 5G
  • Motorola One 5G
  • Motorola Moto G9 Play
  • Motorola Moto G9 Plus
  • Motorola Moto G 5G Plus
  • Motorola Moto G Pro
  • Motorola One Fusion
  • Motorola Edge+
  • Motorola Edge
  • Motorola Moto G Fast
  • Motorola Moto G8
  • Motorola Moto G8 Power Lite
  • Motorola Moto G Stylus (2020)
  • Motorola Moto G8 Power
  • Motorola Moto G Power
  • Motorola One Hyper
  • Motorola Razr
  • Motorola One Macro
  • Motorola One
  • Motorola One Action
  • Motorola One Vision
  • Motorola One Zoom
  • Motorola Moto G100
  • Motorola Moto G50
  • Motorola Moto G50 5G
  • Motorola Moto G60
  • Motorola Moto G60S
  • Motorola Evolve
  • Motorola Moto G Stylus 5G
  • Motorola Moto G40 Fusion
  • Motorola Moto G30
  • Motoroal Moto One 5G UW Ace
  • Motorola Moto Edge 20 Lite
  • Motorola Moto Edge 20 Pro
  • Motorola Moto Edge 20
  • Motorola Moto Edge 20 Fusion
  • Motorola Moto Edge (2021)

HMD

  • Nokia 5.4
  • Nokia 8 V 5G UW
  • Nokia 3.4
  • Nokia 8.3 5G
  • Nokia 5.3
  • Nokia 2.2
  • Nokia 3.1
  • Nokia 3.1 Plus
  • Nokia 3.2
  • Nokia 4.2
  • Nokia 5.1
  • Nokia 5.1 Plus
  • Nokia 6.1
  • Nokia 6.1 Plus
  • Nokia 6.2
  • Nokia 7 Plus
  • Nokia 7.1
  • Nokia 7.2
  • Nokia 8
  • Nokia 8 Sirocco
  • Nokia 8.1
  • Nokia 9 PureView
  • Nokia G10
  • Nokia G20
  • Nokia G50
  • Nokia X10
  • Nokia X20
  • Nokia XR20
  • Nokia T20

Sony

  • Sony Xperia 10 II
  • Sony Xperia 10 III
  • Sony Xperia 10
  • Sony Xperia XA2
  • Sony Xperia XA2 Ultra
  • Sony Xperia XZ Premium
  • Sony Xperia XZ1
  • Sony Xperia XZ1 Compact
  • Sony Xperia XZ2
  • Sony Xperia XZ2 Compact
  • Sony Xperia XZ2 Premium

ZTE

  • ZTE Telstra Tough Max 3

You can check out the full list here.

Should I get an Android Enterprise Recommended smartphone?

This program isn’t really the be-all and end-all when it comes to choosing a smartphone with stellar software support — which is what it’s meant to deliver or at least was at first. Companies like Motorola, which are pretty infamous when it comes to software support, especially in the long term, have phones with this certification. And Google doesn’t really enforce this policy that well, which is why we mentioned previously that they recently changed their policy from semi-regular updates to only asking OEMs to roll out prompt security updates if there’s a vulnerability that needs to be patched urgently. This program instead mostly goes after stability, reliability, and transparency on both updates, support, and laying down the terms for both, as well as targeting needs of businesses. In this respect, it does deliver well.

So if the question is whether you should choose a smartphone for your own personal use based solely on this list, the answer is probably no. While the stringent requirements of this program do ultimately deliver some value to users who care about having a secure, reliable smartphone, they don’t deliver enough value to be the sole, decisive factor to the average consumer. There are many other factors that are considerably more important at the time of choosing a smartphone that an average consumer would use as their personal device.

There’s also the fact that most flagship smartphones from major device manufacturers often already have this certification anyway, and even some mid-range and low-end ones as well. Phones from the likes of the Galaxy S21 lineup, or the Redmi Note 10 lineup, for one, are already certified. Your phone might already be certified without you knowing it. So looking up the full list might end up with you choosing the same smartphone you were going to choose anyway.

If you’re a business and you’re looking for Android smartphones to connect to your network and give to employees solely for work usage, then yes, Google’s device directory could be a pretty good starting point, since you actually want what the program is delivering in a phone you’re going to deploy on your network.

The bottom line

While Google could definitely do a way better job in enforcing its program’s policies on some of its partners, particularly on the update side, the program does end up delivering pretty good value to businesses in particular, as well as to people who are interested in transparency and promises of continued and consistent software support. It’s not a perfect solution, but it’s as good as it gets in the existing framework.

It also does make us wonder whether more strict guidelines that actually mattered for consumers, at least for the updates part, could actually be rolled out by Google for Android partners. While several OEMs have started to take Android updates more seriously, there’s still a long way to go until we actually get to Pixel-like updates across a majority of the Android ecosystem. Even then, Apple still one-ups Android by offering several years of both iOS updates and security updates throughout their whole device lineup.

The iPhone 5s, for one, which launched in 2013 with iOS 7, got updated up to iOS 12 in 2018, and it’s still getting security updates to this very day — iOS 12.5.3, the latest update for the device, was released in May 3rd, 2021. That’s not a typo, that was a few weeks ago. A phone getting up to 8 years of software support is pretty much unheard of in the Android ecosystem. To give you some context, back in 2013, we were all drooling over the release of Android 4.4 KitKat, and a phone released back then could have gotten officially, at most, Android 6.0 Marshmallow.

While you can technically grab a phone from that era, like the Galaxy S4 or the Nexus 5, and install something like LineageOS 18.1 or some other custom ROM from our forums to get present-day Android running on it, it’s not an official solution. It might be usable performance-wise, but the newer software is not meant to run on hardware this old, and the old hardware has been deprecated for years.

As we mentioned before, while the Android Enterprise Recommended program might fall short when it comes to actually deliver timely security updates, it still makes OEMs be more transparent when it comes to software support, including timelines and what the update themselves brings. We would also love to see Google come out with a similar program for ensuring Android OEMs actually update their phones for longer — but that appears to be a far-fetched dream.

The post Everything you need to know about Android Enterprise Recommended smartphones appeared first on xda-developers.



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Slack’s Huddle feature may soon gain support for video

Back in July, Slack introduced Huddles, the company’s take on Clubhouse-style audio chatrooms. For starters, Slack’s Huddles feature lets you start a live conversation in a channel or DM to “recreate the spontaneous and informal discussions that you miss from the office.” While the feature is in its current state is audio-only, it may soon gain video support.

An APK teardown can often predict features that may arrive in a future update of an application, but it is possible that any of the features we mention here may not make it in a future release. This is because these features are currently unimplemented in the live build and may be pulled at any time by the developers in a future build.

Slack version 21.11.10.0 recently started rolling out on the Google Play Store, and within the APK, we have discovered some new strings that suggest that Slack is working on adding video support to the Huddles feature.

The following new strings mention the huddle feature requiring camera permission, indicating that users will be able to start a “video chatroom.” Note that video support for Huddles hasn’t rolled out to users and appears to be a work-in-progress.

<string name="huddle_camera_permission_subtitle"></string>
<string name="To use video, you'll need to allow Slack access to your camera"></string>
<string name="huddle_camera_permission_title">Slack needs access to your camera"</string>

Slack already lets you call people and then switch on video and screen sharing, similar to Google Meet. As such, we’re not really sure why Slack feels the need to bring video support to Huddles. It will be interesting to see how Slack will differentiate a Huddle from a normal call.

As mentioned above, video support for Slack Huddles isn’t live yet. We don’t know when, if ever, Slack plans to roll it out to users. We’ll let you know as soon as we have more information about this upcoming feature.

The post Slack’s Huddle feature may soon gain support for video appeared first on xda-developers.



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Apple’s App Tracking Transparency policy is unsurprisingly hurting platforms that track you

Apple announced last year a new privacy-focused setting for iOS users called App Tracking Transparency (ATT). This policy — which went into effect in April — forces app developers to ask for users’ permissions when they want to track them for advertising purposes. So now all active apps have to request approval before being able to track people across other apps and websites. Otherwise, they will get kicked out of the App Store. A report reveals that this policy has cost social media platforms around $10 billion in revenue, unsurprisingly.

According to The Verge, an investigation by The Financial Times has revealed to what extent the new ATT policy has been hurting social media platforms. Services like Snapchat, Facebook, Twitter, and YouTube heavily depend on advertising to remain free-to-use. Considering many users opt out of being tracked, ads are becoming less relevant and aren’t reaching the precise audience. This change has cost said platforms around $9.85 billion in revenue — so far.

Facebook criticized Apple’s move last December by posting full-page newspaper ads. According to FT’s report, they also have lost the most money “in absolute terms”. It will take at least one year to rebuild a new advertising system that doesn’t depend on tracking users across other apps and websites. Companies will have to either focus on targeting Android users or find more creative ways to target iPhone users without tracking them through the usual methods.

It’s worth noting that when users toggle tracking off in Privacy settings, apps can’t even request the permission to track them or provide an explanation as to why they need to follow them around. Apple also bans apps from compensating users who agree to get tracked. So apps can’t trick or tempt users into agreeing in return for digital goods. The tech giant has been focusing on user privacy and security features lately. Just last week, the company released its App Privacy Report feature in the first beta of iOS 15.2. This exposes the privacy-related practices of all apps installed on an iPhone.

Do you allow apps to track you to get more relevant ads? Let us know in the comments section below.

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